{"id":671,"date":"2022-07-14T09:41:16","date_gmt":"2022-07-14T09:41:16","guid":{"rendered":"https:\/\/evoiliotech.com\/?p=671"},"modified":"2022-12-08T14:12:48","modified_gmt":"2022-12-08T14:12:48","slug":"five-steps-on-how-to-optimise-your-digital-advertising-campaigns","status":"publish","type":"post","link":"https:\/\/evoiliotech.com\/es\/five-steps-on-how-to-optimise-your-digital-advertising-campaigns\/","title":{"rendered":"Cinco pasos sobre c\u00f3mo optimizar tus campa\u00f1as de publicidad digital"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"671\" class=\"elementor elementor-671\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2853d134 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2853d134\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3818f875\" data-id=\"3818f875\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d264130 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d264130\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-89e8bc7\" data-id=\"89e8bc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e2ca80 elementor-widget elementor-widget-heading\" data-id=\"6e2ca80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Blog | Publicidad digital<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9507823 elementor-widget elementor-widget-heading\" data-id=\"9507823\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cinco pasos sobre c\u00f3mo optimizar tus campa\u00f1as de publicidad digital<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8bbff1a\" data-id=\"8bbff1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9700cf elementor-absolute elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f9700cf\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"401\" height=\"401\" src=\"https:\/\/evoiliotech.com\/wp-content\/uploads\/2022\/07\/1025.png\" class=\"attachment-full size-full wp-image-662\" alt=\"\" srcset=\"https:\/\/evoiliotech.com\/wp-content\/uploads\/2022\/07\/1025.png 401w, https:\/\/evoiliotech.com\/wp-content\/uploads\/2022\/07\/1025-300x300.png 300w, https:\/\/evoiliotech.com\/wp-content\/uploads\/2022\/07\/1025-150x150.png 150w, https:\/\/evoiliotech.com\/wp-content\/uploads\/2022\/07\/1025-100x100.png 100w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4da7ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4da7ce5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b193ad7\" data-id=\"b193ad7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc6a3a cont elementor-widget elementor-widget-text-editor\" data-id=\"2cc6a3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<h2><b>Paso 1: Estrategia de Segmentaci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Comienza estableciendo estrategias individuales de segmentaci\u00f3n seg\u00fan la edad, demograf\u00eda, intereses, comportamientos u otros criterios relevantes que utilices. Es importante realizar un seguimiento de cada par\u00e1metro de forma individual para poder optimizarlos seg\u00fan su rendimiento.<\/span><span style=\"font-weight: 400;\"> Esto es para que cada par\u00e1metro pueda ser rastreado individualmente, y se puede optimizar dentro y fuera en funci\u00f3n del rendimiento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aseg\u00farate de alinear tus estrategias de segmentaci\u00f3n con el briefing de la campa\u00f1a proporcionado por tu cliente, de manera que puedas ofrecerles informaci\u00f3n valiosa sobre lo que es importante para ellos.<\/span><b><\/b><\/p>\n<h2><b><br \/>Paso 2: Investigaci\u00f3n Publicitaria<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Al mismo tiempo, obt\u00e9n informaci\u00f3n a trav\u00e9s de investigaciones de mercado cualitativas basadas en el producto que est\u00e1s promocionando y en los consumidores a los que deseas alcanzar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La informaci\u00f3n adicional proveniente de la investigaci\u00f3n de mercado acerca del producto y la psicograf\u00eda de la audiencia ampliar\u00e1 el abanico de opciones de segmentaci\u00f3n, lo que contribuir\u00e1 a obtener mejores resultados.<\/span><b><\/b><\/p>\n<h2><b><br \/>Paso 3: Observaci\u00f3n de la Publicidad<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Comienza a observar de cerca las diferentes acciones clave que tienen lugar en tu campa\u00f1a publicitaria, como el momento del d\u00eda, el d\u00eda de la semana, las ubicaciones y el rendimiento de las URL\/sitios, ya que todos ellos desempe\u00f1an un papel crucial en el \u00e9xito de tu campa\u00f1a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n es importante realizar un seguimiento de la reacci\u00f3n de los consumidores hacia cada componente de tu anuncio. Por ejemplo, si tienes cinco creatividades en circulaci\u00f3n, en lugar de agrupar la tasa de participaci\u00f3n general, desglosa los datos para comprender qu\u00e9 ejecuciones generan niveles m\u00e1s altos de participaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pausa aquellas creatividades que no est\u00e1n teniendo un impacto significativo y enf\u00f3cate en las 2 o 3 que est\u00e1n obteniendo resultados positivos. Esto permitir\u00e1 aumentar la tasa de participaci\u00f3n general y te proporcionar\u00e1 informaci\u00f3n valiosa sobre los tipos de creatividades que mejor resuenan con tu audiencia. <\/span><span style=\"font-weight: 400;\">Esto garantizar\u00e1 una tasa de participaci\u00f3n general m\u00e1s significativa y una mejor comprensi\u00f3n de los tipos de creatividad a los que responde su p\u00fablico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es importante realizar un an\u00e1lisis de la campa\u00f1a durante al menos dos semanas antes de realizar ajustes. De esta manera, asegurar\u00e1s que las optimizaciones que realices se basen en una cantidad suficiente de datos estad\u00edsticamente relevantes.<br \/><br \/><\/span><b><\/b><\/p>\n<h2><b>Paso 4: Optimizaci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s de dos semanas, es momento de optimizar la campa\u00f1a de acuerdo a los par\u00e1metros mencionados en el Paso 3.<\/span><\/p>\n<p><strong>El proceso de optimizaci\u00f3n puede incluir:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar las pujas o asignar m\u00e1s presupuesto a las URL que generan mayor participaci\u00f3n (CTR, visualizaciones, conversiones).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pausar los elementos de la campa\u00f1a que no est\u00e1n rindiendo bien.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incrementar las pujas durante las horas m\u00e1s activas del d\u00eda para obtener una mayor participaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar el gasto hacia las estrategias de mejor desempe\u00f1o (g\u00e9nero\/edad\/intereses);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizar el gasto diariamente hasta que la campa\u00f1a llegue a su fin.<\/span><\/li>\n<\/ul>\n<h2><b><br \/>Paso 5: An\u00e1lisis\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Una vez que la campa\u00f1a haya concluido, es importante analizar los resultados y proporcionar informaci\u00f3n posterior a la campa\u00f1a para ayudar a los clientes a tomar decisiones efectivas que impulsen el crecimiento de su negocio.<\/span><\/p>\n<p><strong>Entre los valiosos conocimientos que se pueden obtener se encuentran:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informaci\u00f3n sobre la audiencia comprometida en comparaci\u00f3n con la audiencia objetivo;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informaci\u00f3n sobre qu\u00e9 creatividades tuvieron un mejor rendimiento y por qu\u00e9;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informaci\u00f3n sobre qu\u00e9 creatividades tuvieron un mejor rendimiento y por qu\u00e9;<br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Siempre que sea posible, superponga estos datos con informaci\u00f3n del mercado.<\/span><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Blog | Publicidad digital Paso 1 - Estrategia de segmentaci\u00f3n Para empezar, es crucial configurar su campa\u00f1a con estrategias individuales por edad, datos demogr\u00e1ficos, intereses, comportamientos o cualquier otro criterio de segmentaci\u00f3n que utilice. Esto es para que cada par\u00e1metro pueda ser rastreado individualmente, y usted pueda optimizarlos dentro y fuera dependiendo del rendimiento. Haga [...]<\/p>","protected":false},"author":1,"featured_media":679,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five steps on how to optimise your digital advertising campaigns<\/title>\n<meta name=\"description\" content=\"Make sure you apply all these five steps in your digital advertising campaigns!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evoiliotech.com\/es\/five-steps-on-how-to-optimise-your-digital-advertising-campaigns\/\" \/>\n<meta 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