{"id":671,"date":"2022-07-14T09:41:16","date_gmt":"2022-07-14T09:41:16","guid":{"rendered":"https:\/\/evoiliotech.com\/?p=671"},"modified":"2022-12-08T14:12:48","modified_gmt":"2022-12-08T14:12:48","slug":"five-steps-on-how-to-optimise-your-digital-advertising-campaigns","status":"publish","type":"post","link":"https:\/\/evoiliotech.com\/it\/five-steps-on-how-to-optimise-your-digital-advertising-campaigns\/","title":{"rendered":"Cinque passi su come ottimizzare le tue campagne pubblicitarie digitali"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"671\" class=\"elementor elementor-671\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2853d134 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2853d134\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3818f875\" data-id=\"3818f875\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d264130 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d264130\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-89e8bc7\" data-id=\"89e8bc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e2ca80 elementor-widget elementor-widget-heading\" data-id=\"6e2ca80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Blog | Pubblicit\u00e0 digitale<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9507823 elementor-widget elementor-widget-heading\" data-id=\"9507823\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cinque passi su come ottimizzare le tue campagne pubblicitarie digitali<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8bbff1a\" data-id=\"8bbff1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9700cf elementor-absolute elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f9700cf\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"401\" height=\"401\" src=\"https:\/\/evoiliotech.com\/wp-content\/uploads\/2022\/07\/1025.png\" class=\"attachment-full size-full wp-image-662\" alt=\"\" srcset=\"https:\/\/evoiliotech.com\/wp-content\/uploads\/2022\/07\/1025.png 401w, https:\/\/evoiliotech.com\/wp-content\/uploads\/2022\/07\/1025-300x300.png 300w, https:\/\/evoiliotech.com\/wp-content\/uploads\/2022\/07\/1025-150x150.png 150w, https:\/\/evoiliotech.com\/wp-content\/uploads\/2022\/07\/1025-100x100.png 100w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4da7ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4da7ce5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b193ad7\" data-id=\"b193ad7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc6a3a cont elementor-widget elementor-widget-text-editor\" data-id=\"2cc6a3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.2 - 22-02-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<h2><b>Step 1 \u2013 Strategia di Targeting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Per iniziare, impostare la tua campagna con strategie individuali per et\u00e0, dati demografici, interessi, comportamenti o qualsiasi altro criterio di target che utilizzi \u00e8 fondamentale. Questo fa s\u00ec che ogni parametro possa essere monitorato individualmente e che tu possa ottimizzarli dentro e fuori a seconda delle prestazioni.<\/span><span style=\"font-weight: 400;\"> In questo modo, ogni parametro pu\u00f2 essere monitorato individualmente ed \u00e8 possibile ottimizzarlo in entrata e in uscita a seconda delle prestazioni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assicurati che le tue strategie di targeting siano in linea con il brief della campagna fornito dal tuo cliente in modo da poter fornire loro approfondimenti su ci\u00f2 che \u00e8 pi\u00f9 importante per loro.<\/span><b><\/b><\/p>\n<h2><b><br \/>Step 2 \u2013 Ricerca Pubblicitaria<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ottieni contemporaneamente approfondimenti da ricerche di mercato qualitative basate sul prodotto che stai pubblicizzando e sui consumatori a cui intendi rivolgerti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ulteriori informazioni dalle ricerche di mercato sul prodotto e la psicografia del pubblico amplieranno la canalizzazione del targeting, contribuendo ulteriormente a ottenere risultati migliori.<\/span><b><\/b><\/p>\n<h2><b><br \/>Step 3 \u2013 Approfondimenti Pubblicitari<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Inizia a osservare attivit\u00e0 chiave come l'impatto dell'ora del giorno, il giorno della settimana, i posizionamenti e le prestazioni di URL\/siti poich\u00e9 svolgono un ruolo essenziale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dovresti anche tenere traccia delle reazioni dei consumatori verso ogni componente della campagna pubblicitaria. Ad esempio, se hai cinque creativi in circolazione, invece di raggruppare il tasso di coinvolgimento e vedere il totale per tutti e cinque, dividili in modo da poter capire quali esecuzioni ottengono livelli di coinvolgimento pi\u00f9 significativi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metti in pausa quelli meno efficaci e concentrati sui 2-3 con enorme successo. Ci\u00f2 garantir\u00e0 un tasso di coinvolgimento complessivo pi\u00f9 significativo e approfondimenti sui tipi di creativit\u00e0 a cui risponde il tuo pubblico. <\/span><span style=\"font-weight: 400;\">In questo modo si otterr\u00e0 un tasso di coinvolgimento complessivo pi\u00f9 significativo e si otterranno informazioni sui tipi di creativit\u00e0 a cui il pubblico risponde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una volta che la campagna \u00e8 attiva e funzionante, analizzala per due settimane prima di apportare modifiche. Devi assicurarti che le ottimizzazioni apportate siano basate su un livello di dati statisticamente rilevante.<br \/><br \/><\/span><b><\/b><\/p>\n<h2><b>Step 4 \u2013 Ottimizza<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dopo due settimane, ottimizza la campagna in base ai parametri menzionati nel passaggio 3<\/span><\/p>\n<p><strong>Il processo di ottimizzazione pu\u00f2 includere:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offerte pi\u00f9 alte o allocazione di pi\u00f9 budget verso gli URL che generano un maggiore coinvolgimento (CTR, visualizzazioni, conversioni);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mettere in pausa gli elementi pubblicitari con scarso rendimento;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fare offerte pi\u00f9 alte nell'ora pi\u00f9 attiva della giornata fornisce il massimo coinvolgimento;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentare la spesa verso le strategie pi\u00f9 performanti (genere\/et\u00e0\/interessi);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ottimizzare la spesa giornaliera fino al termine della campagna.<\/span><\/li>\n<\/ul>\n<h2><b><br \/>Step 5 \u2013 Analizza\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Al termine della campagna, analizza i risultati e fornisci approfondimenti post-campagna per aiutare i clienti a far crescere la loro attivit\u00e0 con un processo decisionale efficace.<\/span><\/p>\n<p><strong>Gli approfondimenti preziosi includono:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informazioni sul pubblico coinvolto rispetto al pubblico mirato;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informazioni su quali creativit\u00e0 sono state eseguite e perch\u00e9;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informazioni su quali strategie sono state eseguite e perch\u00e9.<br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dove possibile, sovrapponi i dati di mercato.<\/span><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Blog | Pubblicit\u00e0 digitale Passo 1 - Strategia di targeting Per iniziare, \u00e8 fondamentale impostare la campagna con strategie individuali per et\u00e0, dati demografici, interessi, comportamenti o qualsiasi altro criterio di targeting utilizzato. In questo modo, ogni parametro pu\u00f2 essere monitorato individualmente e si pu\u00f2 ottimizzare in base alle prestazioni. Fate [...]<\/p>","protected":false},"author":1,"featured_media":679,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five steps on how to optimise your digital advertising campaigns<\/title>\n<meta name=\"description\" content=\"Make sure you apply all these five steps in your digital advertising campaigns!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/evoiliotech.com\/it\/five-steps-on-how-to-optimise-your-digital-advertising-campaigns\/\" \/>\n<meta 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